Life skills // Money & Finance
Advertising & Spending
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
Quick check
When the learner sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?
Ask this to see whether the topic is secure.
Topic // Mastery
What mastery looks like
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
Topic // Map
Where this fits
- RequiredMust come first
- HelpfulHelps, but not essential
Before this
2 topics- Needs & WantsRequired
Money & Finance // Ages 5 to 7
Must understand needs vs wants to critically evaluate advertising
- Buying ThingsHelpful
Money & Finance // Ages 5 to 7
Buying experience provides context for understanding advertising pressure
You are here
Advertising & Spending
Ages 7 to 9 // Concept
Leads to
1 topic- How the Economy WorksHelpful
Money & Finance // Ages 9 to 11
Advertising knowledge helps understand how markets influence behaviour
Life skills // Money & Finance
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